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2007 Idaho Grain Marketing
Strategies -
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How to Develop a Grain
Marketing Plan Workbook
[Printable
Marketing Plan]
Materials developed jointly by the Idaho
Barley Commission (Cori Wittman and Kelly Olson) and University of Idaho
Department of Agricultural Economics and Rural Sociology (Paul Patterson and
Larry Makus), December 2004.
Why PLAN?
Planning helps manage risk associated with uncertainty.
The importance of WRITING
DOWN a marketing plan Having a written plan increases the discipline used to follow the written
strategy. It also provides a way in which producers may assess the logic,
accuracy, and effectiveness of marketing decisions at the year’s end.
Factors to consider
Throughout the development of a marketing plan, the following factors must
be considered:
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Financial goals
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Cash flow needs
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Price objectives
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Anticipated production
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Crop insurance
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Appetite for risk
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Storage capacity
A marketing plan works only if
it fits your operation, your goals, your
objectives, and your financial situation.
Elements of Market Plan Development
Material was gathered from the following
sources:
Larry D. Makus and Paul E. Patterson, Ag
Economists, University of Idaho
Randy Neiwirth, Great Western Malting Co.,
Blackfoot, ID; and Craig Corbett, barley producers, Grace, ID, risk
management advisors to the Idaho Barley Commission
R.L. Wittman, farmer and owner Wittman
Consulting, Culdesac, ID
Keith Schumacher, grain trader, Primeland
Cooperative
"The Road to Marketing Success" ppt., by
Edward C. Usset and Bob Craven
John Berry, Penn State Cooperative
Extension
Iowa Soybean Association, A Farmer Guide
to Revenue Management & Marketing |
